Break the rules and foster a culture of innovation: ‘Reverse the challenge’ technique
June 30th, 2015 by Kirsty Bird
Article by Chris Griffiths
Over the years I’ve worked with businesses from around the world, from start-ups to FTSE 100 companies, whose rules and bureaucracies have held them back from adapting to the changing dynamics of their marketplaces.
Despite spending time and money on implementing change, whether it’s improving customer relations or adding new products and services, they experience little or no improvement. These failed attempts at implementing innovative strategies can have a more damaging effect than not being innovative at all. If rules are never open to investigation or challenge, how can you ever break new ground? How can you see the merits of other approaches when you’re not free to look for them?
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